As a high-end brand of bath, bed, and kitchen linens, Clarysse lacked sufficient brand equity to convey its premium character. It was time for a shift toward a status brand without compromises and with a refined style. Focusing on bed, bath, and kitchen, we created a strategic triptych that is visually translated into the new logo. For product, packaging, and brand experience, we made no compromises in terms of luxury. Every touchpoint aligned with the strategy.